General Terms and Conditions
Effective date: 20 -08-2026

These General Terms and Conditions apply to the use of the AiBrandModel website and to all quotations, proposals, statements of work, orders, agreements, and services provided by AiBrandModel.

AiBrandModel is established in the Netherlands and offers its services to clients worldwide.

1. Company Information

AiBrandModel is operated by Steven Hignell and established in the Netherlands. Chamber of Commerce number: 42044925. Contact: info@aibrandmodel.com.

2. Scope and Acceptance

These General Terms and Conditions apply to the AiBrandModel website and to quotations, proposals, statements of work, orders and agreements for AiBrandModel services.

If a quotation, proposal or separate written agreement contains a specific provision that conflicts with these Terms, the specific written agreement prevails for that project.

3. Services

AiBrandModel provides creative and strategic visual services that may include AI campaign production, AI-supported image and video creation, product content and editing, image libraries, recurring content production, AI influencers or virtual brand characters, visual identity work, training and related creative services.

AiBrandModel may work from client-supplied photography, video, packshots, renders, brand assets or other approved materials. Traditional photography or film shoots are not included unless expressly agreed, and may be coordinated through an external production partner where required.

4. AI-Supported Production and Human Direction

AiBrandModel may use third-party generative AI systems, creative software and other production tools to generate, transform, combine, refine or support images, video, audio, text, concepts, digital characters and other project material.

AI-generated output is subject to human creative direction, selection and review within the agreed project scope. AiBrandModel does not warrant that every element of a deliverable is created without automated assistance.

5. AI Transparency and the EU AI Act

AiBrandModel aims to use AI in a transparent and responsible way and maintains a production workflow designed around applicable transparency obligations, including Article 50 of the European Union Artificial Intelligence Act where relevant.

Not every use of AI requires the same visible disclosure. Where the agreed content and use require a disclosure, AiBrandModel will, within the agreed project scope, apply the disclosure to the asset or provide the appropriate disclosure wording or publication instruction as part of delivery.

Disclosure may include wording such as “AI-generated” or “AI-modified”, identification of a virtual character, use of a platform-provided AI disclosure feature, or another appropriate visible or audible method.

Where an AI system applies legally relevant machine-readable provenance or technical markings, AiBrandModel will not intentionally remove those markings as part of the normal production process where they can reasonably be preserved.

If a deliverable is materially changed after delivery or used in a substantially different context, a new transparency assessment may be appropriate.

6. Real People, Likeness, Voice and Synthetic Media

AiBrandModel does not knowingly create unauthorised synthetic portrayals, voice imitations, digital replicas or misleading representations of identifiable real persons.

Where a project uses the face, voice, likeness or other identifiable characteristics of a real person, the necessary permission, licence or other legal basis for the agreed use must be in place. AiBrandModel may request evidence of authorisation before production.

AiBrandModel may refuse any request that would create an unlawful or materially deceptive impersonation, false endorsement or unauthorised depiction.

7. AI Influencers and Virtual Brand Characters

AiBrandModel may create fictional AI influencers, virtual brand characters, avatars and digital identities. Unless expressly agreed otherwise, these characters are fictional and are not intended to represent an existing real individual.

For public-facing virtual characters, AiBrandModel’s production approach may include profile-level transparency, use of available platform AI disclosure functionality and post-specific disclosure where the content or context requires it.

Advertising or paid partnership disclosure remains separate from AI disclosure and should remain recognisable as advertising where applicable.

A virtual character should not be presented as having a real lived product experience, history or testimonial when that experience did not occur.

8. Product Representation, Claims and Advertising

AiBrandModel will not knowingly create a materially misleading representation of a product, service, performance, result, user experience or endorsement.

Approved product assets and factual product information supplied for a project are used as the reference point for product-led creative work. AiBrandModel may request clarification or substantiation where a requested visual treatment implies a factual product or performance claim.

An AI disclosure does not make an otherwise misleading advertising claim acceptable.

9. Client Materials and Project Instructions

Materials supplied for a project may include logos, photographs, video, product assets, trademarks, copy, references, data, brand guidelines and other protected material.

The party supplying such material confirms that it is authorised to provide it for the agreed project and to permit AiBrandModel to use it for that purpose.

AiBrandModel may refuse or pause a request where supplied material or a requested use reasonably appears unlawful, infringing, deceptive or inconsistent with these Terms.

10. Confidentiality and Project Data

Both parties will keep non-public information received from the other party confidential where it is marked confidential or should reasonably be understood to be confidential.

AiBrandModel will limit use of project materials to what is reasonably necessary for the agreed services. Where third-party AI or creative tools are used, AiBrandModel will seek to minimise unnecessary submission of personal or confidential data and will use appropriate settings or service tiers where reasonably available.

Personal data is handled in accordance with the AiBrandModel Privacy Policy.

11. Intellectual Property in Client Materials

Intellectual property rights in materials supplied by the client or its licensors remain with their respective owners. The client grants AiBrandModel the limited rights necessary to use those materials for the agreed services.

12. Rights in Final Deliverables

Following full payment, the client receives the usage rights in final deliverables that AiBrandModel is legally able to grant or transfer for the purposes and scope agreed in the project documentation.

AiBrandModel retains rights in pre-existing materials, methods, know-how, templates, workflows, prompting frameworks, internal tools, drafts, unused concepts and other material not expressly included in the final deliverables.

The parties acknowledge that copyright or other exclusive rights in purely AI-generated material may be limited, unavailable or differ between jurisdictions. AiBrandModel does not guarantee exclusivity or copyright protection in generative AI output.

Third-party software, stock assets, fonts, AI systems, models or other licensed material remain subject to applicable third-party terms.

13. Third-Party AI Systems and Production Tools

AiBrandModel may select third-party tools based on project requirements, quality, commercial usage conditions, data handling and technical capability. These providers may change features, licence terms, output restrictions, provenance systems or availability without AiBrandModel’s control.

Where a specific third-party tool is essential to a project, AiBrandModel may replace it with a reasonably suitable alternative if the original tool becomes unavailable or unsuitable, unless a specific tool was contractually required.

14. Portfolio Use

Unless otherwise agreed in writing, AiBrandModel may display non-confidential final work and general project descriptions in its portfolio, website, social media, presentations and promotional materials after public release of the work.

Confidentiality, embargoes or portfolio restrictions should be agreed in writing before publication.

15. Website Content

Unless otherwise stated, the AiBrandModel website, branding, layout, copy and other website materials are owned by AiBrandModel or used under licence and may not be copied, republished, sold, sublicensed or commercially redistributed without written permission except where applicable law permits.

16. Scope, Revisions and Delivery

Project scope, included revisions and delivery arrangements are set out in the applicable quotation, proposal or statement of work. Requests outside scope may require an additional quotation or revised delivery schedule.

Delivery dates are estimates unless expressly agreed as fixed deadlines. AiBrandModel is not liable for delay caused by missing information, late feedback, third-party interruption, force majeure or other circumstances outside reasonable control.

17. Fees, Invoicing and Payment

Prices are exclusive of VAT and other applicable taxes unless stated otherwise. Invoices are payable within 14 days unless a different payment schedule is agreed in writing.

AiBrandModel may suspend production or delivery while an undisputed invoice remains overdue. Statutory commercial interest and reasonable collection costs may be charged where permitted by law.

18. Cancellation, Suspension and Termination

Cancellation terms may be stated in the applicable proposal. Work already performed, committed external costs and non-cancellable third-party costs remain payable.

AiBrandModel may suspend or terminate a project where continued performance would reasonably expose AiBrandModel to unlawful, infringing, deceptive, unsafe or materially reputationally harmful activity, or where payment remains materially overdue after notice.

19. AI Output Limitations

Generative AI output can be variable and may contain visual errors, inaccuracies, artefacts, unintended resemblance or other imperfections. AiBrandModel applies reasonable professional care and human review but does not warrant that every AI-supported output will be unique, error-free or protectable by intellectual property rights.

20. No Performance Guarantee

Unless expressly agreed in writing, AiBrandModel does not guarantee a specific conversion rate, reach, engagement level, sales result, media performance, ranking, recommendation in AI search systems or platform acceptance. Creative work can support marketing performance but is only one part of the commercial outcome.

21. Liability

AiBrandModel is liable for direct loss caused by an attributable failure to perform the agreement, subject to the limitations permitted by Dutch law.

To the fullest extent permitted by law, AiBrandModel’s aggregate liability for a project is limited to the amount paid for the specific project giving rise to the claim or, if applicable and higher, the amount paid by AiBrandModel’s liability insurer for that claim.

AiBrandModel is not liable for indirect or consequential loss, loss of profit, opportunity or goodwill, or losses arising solely from third-party platform outages or changes outside AiBrandModel’s control, except where such limitation is not permitted by law.

Nothing in these Terms excludes liability that cannot lawfully be excluded or limited.

22. Third-Party Rights Claims

If a third-party claim arises primarily from material or instructions supplied without the necessary rights or permissions, the parties will cooperate reasonably in responding to the claim and the supplying party will bear direct losses to the extent the claim results from that unauthorised material or instruction.

If a claim arises primarily from AiBrandModel’s own unauthorised use of third-party material outside supplied instructions, AiBrandModel remains responsible to the extent required by applicable law and the agreed liability framework.

23. Privacy and Cookies

Personal data is processed in accordance with the AiBrandModel Privacy Policy and applicable data protection law. Where a project involves personal data, identifiable real persons or specific client data requirements, additional processing arrangements may be agreed where reasonably necessary.

24. International Projects

AiBrandModel is established in the Netherlands and may provide services for campaigns used in other jurisdictions. Where the intended market is communicated in the project brief, AiBrandModel may adapt its production and transparency approach to known requirements within the agreed scope.

Sector-specific or jurisdiction-specific legal review beyond the normal creative production scope may require specialist advice or a separate agreement.

25. Changes in Law, Guidance and Platforms

AI regulation, regulatory guidance, technical standards and platform disclosure systems continue to develop. AiBrandModel may update its working methods, disclosure practices and these Terms to reflect material changes. The most recent version will be published with an effective date.

26. Governing Law and Jurisdiction

These Terms and agreements with AiBrandModel are governed by Dutch law. Disputes will be submitted to the competent court in the Netherlands in the district in which AiBrandModel has its registered office, unless mandatory law requires otherwise.

27. Severability

If any provision is invalid or unenforceable, the remaining provisions remain in effect. The invalid provision will, where possible, be interpreted or replaced in a way that most closely reflects its intended purpose within the limits of applicable law.

28. Entire Agreement

These Terms, together with the applicable quotation, proposal, statement of work, Privacy Policy and any other written project agreement, form the agreement between the parties concerning the relevant services.