General Terms and Conditions

Effective date: 24 -04-2026

These General Terms and Conditions apply to the use of the AiBrandModel website and to all quotations, proposals, statements of work, orders, agreements, and services provided by AiBrandModel.

AiBrandModel is established in the Netherlands and offers its services to clients worldwide.

1. Company Information

AiBrandModel is operated by Steven Hignell. The company is established under the laws of the Netherlands, registered with the Dutch Chamber of Commerce under number 42044925.

For questions regarding these Terms, please contact: info@aibrandmodel.com

2. Acceptance of These Terms

By accessing this website, requesting a quotation, placing an order, entering into an agreement with AiBrandModel, or otherwise using our services, you agree to be bound by these Terms.

If you do not agree with these Terms, you must not use the website or our services.

3. Scope and Order of Precedence

These Terms apply to both website use and all services provided by AiBrandModel, including but not limited to AI-supported brand strategy, visual identity development, image creation, image libraries, video content, content systems, and related creative services.

If a quotation, proposal, statement of work, order confirmation, or separate written agreement contains terms that conflict with these Terms, the specific written agreement will prevail for that specific project.

4. Our Services

AiBrandModel provides creative and strategic services that may involve the use of artificial intelligence tools, third-party software, design platforms, and other production systems.

Unless expressly agreed otherwise in writing, AiBrandModel does not guarantee:

  • a specific commercial result

  • exclusivity of creative concepts or AI outputs

  • uninterrupted availability of third-party tools

  • that outputs will be error-free or free from resemblance to third-party works

AiBrandModel may use third-party providers, tools, or subcontractors where reasonably necessary to perform the services.

5. International Services

AiBrandModel is based in the Netherlands and provides services worldwide.

Clients are responsible for ensuring that their use of deliverables complies with the laws and regulations applicable in the countries, industries, and markets in which they operate, publish, distribute, or commercialize such deliverables.

Where mandatory local laws apply, including mandatory consumer protection laws, those laws will prevail to the extent required by law.

6. Client Responsibilities

The client agrees to:

  • provide accurate and complete information in a timely manner

  • provide all required materials, instructions, and approvals

  • ensure that all materials supplied to AiBrandModel are lawful and do not infringe third-party rights

  • review all deliverables before publication, distribution, or commercial use

  • obtain all necessary permissions, licenses, releases, and consents for names, likenesses, voices, trademarks, copyrighted material, and other protected subject matter included in or requested for the project

The client remains responsible for final review and approval of all deliverables before any public or commercial use.

7. Prohibited Requests and Restricted Content

AiBrandModel does not knowingly create, deliver, or support content that is:

  • unlawful, deceptive, fraudulent, or misleading

  • defamatory, harassing, threatening, hateful, discriminatory, or abusive

  • sexually explicit, exploitative, or otherwise offensive

  • intended to impersonate or deceive the public

  • infringing of intellectual property, privacy, publicity, image, portrait, or personality rights

  • intended to promote violence, illegal conduct, or harmful activity

AiBrandModel reserves the right to refuse, suspend, or terminate any request or project that, in our reasonable judgment, violates law, these Terms, platform rules, or our internal ethical standards.

8. Real Persons, Likeness Rights, and Deepfakes

AiBrandModel does not create synthetic or AI-generated images, audio, video, avatars, or other representations of real individuals without prior written authorization from that individual or from a duly authorized representative.

This includes, without limitation:

  • face likeness

  • voice likeness

  • digital replicas

  • lookalikes intended to resemble a real person

  • manipulated or synthetic media that could be understood as depicting a real identifiable person

The client must provide written proof of consent, authorization, or license upon request.

AiBrandModel does not knowingly create deceptive deepfakes or unauthorized synthetic portrayals of real people.

Where legally required, AI-generated or manipulated content may be labelled, watermarked, disclosed, or otherwise marked as synthetic or AI-assisted.

9. Copyright, Intellectual Property, and Client Materials

All intellectual property rights in materials, data, files, prompts, references, logos, brand assets, text, images, video, audio, trademarks, and other content provided by the client remain the property of the client or its licensors.

The client warrants that it has all rights necessary to provide such materials to AiBrandModel and to authorize AiBrandModel to use them for the agreed services.

The client indemnifies AiBrandModel against third-party claims arising from materials, instructions, or requests supplied by the client that infringe rights or violate law.

10. Ownership of Deliverables

Unless otherwise agreed in writing, and subject to full payment of all invoices due, the client receives the rights to use the final deliverables created specifically for the client for the agreed purpose.

AiBrandModel retains ownership of:

  • pre-existing materials

  • methods, workflows, concepts, know-how, templates, and processes

  • internal tools and prompting frameworks

  • drafts, unused concepts, and rejected versions

  • any third-party tools, models, stock assets, or software subject to separate licenses

To the extent third-party tools or providers impose their own terms, licenses, or limitations, the client’s rights in the deliverables are subject to those terms.

AiBrandModel does not transfer ownership of the underlying AI models, software, or external platforms used to generate or refine outputs.

11. Website Content and Limited License

Unless otherwise stated, AiBrandModel and its licensors own all intellectual property rights in and to the website and its content, including text, visuals, branding, design, layout, and other materials.

You may access the website for your own personal or internal business use only. You may not, without prior written permission:

  • copy or republish website content

  • sell, rent, or sub-license website content

  • reproduce or duplicate website content for commercial purposes

  • redistribute website content except where sharing is clearly enabled


12. Portfolio Rights

Unless otherwise agreed in writing, AiBrandModel may display non-confidential deliverables, project names, and general descriptions of the work in its portfolio, website, presentations, award submissions, and marketing materials for the purpose of showcasing its services.

If the client requires strict confidentiality or a portfolio restriction, this must be agreed in writing before publication.

13. Revisions, Timelines, and Delivery

Project scope, timelines, and included revisions are as stated in the applicable quotation, proposal, or statement of work.

Any work outside the agreed scope may be charged separately.

Delivery dates are estimates unless expressly stated otherwise in writing. AiBrandModel is not liable for delays caused by late feedback, missing information, third-party tools, force majeure, or circumstances outside its reasonable control.

14. Fees, Invoicing, and Payment

All prices are exclusive of VAT and other applicable taxes unless stated otherwise.

Invoices must be paid within 14 days of the invoice date, unless otherwise agreed in writing.

If the client fails to pay on time, AiBrandModel may suspend services, withhold delivery, or terminate the agreement, without prejudice to any other rights.

For business clients, statutory commercial interest and reasonable collection costs may be charged on overdue amounts as permitted by applicable law.

The client is responsible for any local taxes, duties, withholding taxes, bank charges, or currency conversion costs unless otherwise required by law.

15. No Right of Withdrawal for Business Clients

If the client acts in the course of a business or profession, no statutory cooling-off or withdrawal right applies unless mandatory law provides otherwise.

If AiBrandModel contracts with a consumer, mandatory consumer rights remain unaffected.

16. Confidentiality

Both parties shall keep confidential all non-public information received from the other party that is marked confidential or that should reasonably be understood to be confidential.

This obligation does not apply to information that:

  • is already publicly available

  • was lawfully known before disclosure

  • is lawfully received from a third party

  • must be disclosed by law, court order, or regulatory authority


17. AI-Specific Disclaimer

The client acknowledges that AI-assisted outputs may be variable, imperfect, incomplete, inaccurate, biased, or unsuitable for a particular legal, commercial, cultural, or regulatory context.

AiBrandModel uses professional judgment and reasonable care in the creation of deliverables, but does not guarantee that any AI-assisted output will be:

  • unique

  • non-infringing

  • factually accurate

  • legally compliant in every jurisdiction

  • suitable for publication without human review

The client must independently review and approve all deliverables before use.

18. Warranties and Disclaimer

AiBrandModel will perform the agreed services with reasonable skill and care.

Except as expressly stated in writing, all website content and services are provided on an "as is" and "as available" basis to the maximum extent permitted by law.

AiBrandModel disclaims all implied warranties, including warranties of merchantability, fitness for a particular purpose, non-infringement, and uninterrupted availability, except where such disclaimers are not permitted by law.

19. Limitation of Liability

To the fullest extent permitted by law, AiBrandModel’s total liability arising out of or in connection with any agreement, website use, or services shall be limited to the total amount actually paid by the client to AiBrandModel for the specific project or, if higher and applicable, the amount paid out under AiBrandModel’s liability insurance for the relevant claim.

AiBrandModel shall not be liable for:

  • indirect or consequential damage

  • loss of profits

  • loss of goodwill

  • loss of data

  • loss of business opportunities

  • reputational loss

  • losses caused by third-party platforms, AI tools, hosting providers, or external services

  • losses caused by the client’s use, publication, or modification of deliverables after approval

Nothing in these Terms excludes or limits liability where exclusion is not permitted by law, including liability for fraud, fraudulent misrepresentation, willful misconduct, or death or personal injury caused by negligence where applicable.

20. Indemnity

The client agrees to indemnify and hold harmless AiBrandModel from and against claims, losses, liabilities, damages, costs, and expenses arising out of:

  • materials or data supplied by the client

  • client instructions or requested uses

  • the client’s publication, distribution, or commercial use of deliverables

  • breach of these Terms by the client

  • infringement of third-party rights caused by client-provided materials or unlawful requested use


21. Suspension and Termination

AiBrandModel may suspend or terminate access to the website or services, with immediate effect, if:

  • the client breaches these Terms

  • payment is overdue

  • the requested work is unlawful, infringing, deceptive, or otherwise unacceptable

  • continued performance would expose AiBrandModel to legal, ethical, or reputational risk

Termination does not affect accrued rights, payment obligations, or clauses that by their nature should survive termination.

22. Privacy and Cookies

AiBrandModel may use cookies and similar technologies on its website. Details on how personal data and cookies are handled are set out in the Privacy Policy and Cookie Policy, which form part of the website framework.

By using the website, you acknowledge that certain cookies may be necessary for functionality, while non-essential cookies may require consent where applicable.

23. Third-Party Links and Services

The website may contain links to third-party websites, tools, or services. AiBrandModel is not responsible for the content, availability, legality, or practices of third-party services and does not endorse them unless expressly stated.

24. Changes to These Terms

AiBrandModel may update these Terms from time to time. The most recent version will be published on the website with the effective date indicated above.

Changes will apply from the date of publication unless otherwise required by law.

25. Governing Law and Jurisdiction

These Terms and all agreements with AiBrandModel are governed by the laws of the Netherlands.

Any dispute arising out of or in connection with these Terms or our services shall be submitted to the competent court in the Netherlands in the district where AiBrandModel has its registered office, unless mandatory law requires otherwise.

If the client is a consumer, nothing in these Terms deprives the consumer of any mandatory rights or protections under applicable consumer law.

26. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect. The invalid provision shall be interpreted, if possible, in a manner that most closely reflects its original purpose.

27. Entire Agreement

These Terms, together with any applicable quotation, proposal, statement of work, Privacy Policy, Cookie Policy, and any written agreement between the parties, constitute the entire agreement between the parties regarding the relevant subject matter.